Why this site exists
Customers ask the same accessory questions every week: which pillow for side sleeping, how to soften a firm mattress, what sheets feel cooler. Richard and Jenny want a place to answer those questions in writing — with the same voice they use on the sales floor — and, when programs approve them, to earn affiliate commissions when readers buy online.
Phase 1 focuses on pillows, toppers, sheets, protectors, cooling gear, sleep tech, and adjustable bases. Mattress “best of” comparisons are planned later, only with the same ownership disclosure and careful handling of brands Mattress Stop may carry.
What we will (and won’t) claim
- We will disclose ownership on every page and commissions near recommendations.
- We will leave clear placeholders until Richard or Jenny add first-hand notes, photos, and fact-checks.
- We will not invent lab scores, “we slept on it for 90 nights,” prices, or traffic stats.
- We will not call the site independent, unbiased-as-a-lab, or unaffiliated with Mattress Stop.
Who writes what
Drafts may be researched and outlined with AI assistance. Richard or Jenny add showroom experience, original photos or video, and final sign-off before anything is meant for the public. Google’s guidance on high-quality reviews rewards evidence of real experience — that part has to come from the store.
Contact
Business questions about SleepBetterHQ: replace this with a real email before launch. For Mattress Stop retail visits, use Mattress Stop’s public store contact channels — this site does not take in-store appointments.
See also: How we make money · Privacy